"“Big data” is a buzzword, but that concept is outdated. Campaigns have entered the era of “little data.” Huge data sets are often less helpful in understanding an electorate than one or two key data points — for instance, what issue is most important to a particular undecided voter.
With “little data,” campaigns can have direct, highly personalized conversations with voters both on- and offline, like an ad on a voter’s Facebook page addressing an issue the voter is passionate about."
И в конце:
"As we move into the final days of the 2016 election cycle, the smart money is on the campaigns — like Mrs. Clinton’s — that are leveraging the power of data to find every last vote they can."
Последнее сообщение от Джима Мессины на Твиттере (https://twitter.com/Messina2012) датировано ранним вечером во вторник: "Early numbers in Florida looking really good for HC[Hillary Clinton]".
no subject
"“Big data” is a buzzword, but that concept is outdated. Campaigns have entered the era of “little data.” Huge data sets are often less helpful in understanding an electorate than one or two key data points — for instance, what issue is most important to a particular undecided voter.
With “little data,” campaigns can have direct, highly personalized conversations with voters both on- and offline, like an ad on a voter’s Facebook page addressing an issue the voter is passionate about."
И в конце:
"As we move into the final days of the 2016 election cycle, the smart money is on the campaigns — like Mrs. Clinton’s — that are leveraging the power of data to find every last vote they can."
Последнее сообщение от Джима Мессины на Твиттере (https://twitter.com/Messina2012) датировано ранним вечером во вторник: "Early numbers in Florida looking really good for HC[Hillary Clinton]".